A BIT
ON
ME.

There are two key things I love about design. The first, and the most obvious, is the satisfaction of finding an approach that works for me or whom I'm designing for. The second, the unsung hero of the story, is the painstaking process of iteration. The variety found in the sometimes seemingly endless "creative process". The red shirt stands as an example of both, it works, and for now, that's the satisfaction of finding something that fits. In a few years however, I'll revisit this site, and as sure as I am now that the shirt works for my brand, I'll be just as sure that it doesn't and have a grand old time redoing the whole thing, and therein lies the satisfaction of never really being done.

I came to graphic design through illustration, and I'd like to think my chosen career path wasn't built on the back of my mum praising my childhood drawings. However, my longstanding interest in sketching various nonsense, art if you will, shapes most of my work. It's my belief that in some way art should sit at the root of every design project, even those that feel the furthest from it. A corporate rebrand or a business card suite might not scream artistic expression, but I think the best ones have it quietly running underneath.

I have lived in Sydney, Canberra, London and now Melbourne, loving each for its own merits. Sydney is where I grew up and went to school, where a succession of favourite teachers were invariably my art teachers. In Canberra I studied Design and International Security, an eclectic combination I often find myself justifying in small talk. My go-to answer is that my passion lies in problem solving, whether through brand transformation or security strategy, rather than the more honest, if unremarkable, truth that I simply enjoyed the subjects of the two.

My favourite thing about Canberra was perhaps the access to the bush; the ability to be hiking or trail running five minutes from the city centre is something I'll definitely miss. London came next, briefly, in the limbo like interlude between the comfort of education and the looming reality of finding a "real job". I found it cold and grey, but an enormously good time regardless. It was there that I really threw myself into freelance graphic design, a welcome change after years of serving Canberra's finest bureaucrats at the National Press Club, gracious as they were. Now I find myself in Melbourne and am eager to discover the merits of this city and take advantage of whatever opportunities that may await.